Beautycounter is a clean beauty makeup and skincare line that was the most googled cosmetic company in 2018.
I am always on the lookout for cosmetics that I can recommend to clients but, before I suggest, I always try them out first. Throughout my 33 years in the beauty industry as an international editorial and celebrity makeup artist, trust me, I’ve used many products and so when trying out new collections I use my expert knowledge to compare them to other products I know well and use a lot successfully on many skin types. Having said that, I welcome Beautycounter to those brands who have passed the bar and send a big shout-out to JANE GILL PR firm (Goop and Beautycounter representative) for sending me some products to experience.
Beautycounter a company whose motto is Formulate-Advocate-Educate, their mission is to get safer beauty products into the hands of everyone. As agents of change they have eliminated 1500 questionable ingredients in their formulations whilst advocating for stricter ingredient guidelines and regulations in the beauty industry. They also care about the environment by manufacturing with a lighter footprint through sustainable ingredient sourcing and recyclable packaging. Who doesn’t want that?
Check out the ‘JOIN THE MOVEMENT’ text link on the back of one of their lipsticks. You too can get involved in a much larger industry story by being an advocate for cleaner beauty products.