article GREEN BEAUTY BUSINESS by Jackie Shawn

In the recent issue of Canadian Hairdressers Magazine Shana Hinds wrote this lovely article about what I am doing at WBLab. Check it out.


This publication coincided with the GREEN BEAUTY EXPO held in Toronto where I was a guest speaker on a panel with 3 beauty experts and host Cheryl Gushue, Canadian Hairdresser Magazine Editor in Chief and Green Circle Salons Ambassador.

Canadian Hairdresser Magazine cover. INSET - Green Beauty Business Panel - (left > right) Host - Cheryl Gushue (Canadian Hairdresser Magazine Editor in Chief and Green Circle Salons Ambassador). Panel - Alex Chabot (NZO Salon), Jackie Shawn (Wholistic Beauty Lab/ WBLab), Brian Phillips (World Salon), Heather Wenman (Studio H Salon)

Canadian Hairdresser Magazine cover. INSET - Green Beauty Business Panel - (left > right) Host - Cheryl Gushue (Canadian Hairdresser Magazine Editor in Chief and Green Circle Salons Ambassador). Panel - Alex Chabot (NZO Salon), Jackie Shawn (Wholistic Beauty Lab/ WBLab), Brian Phillips (World Salon), Heather Wenman (Studio H Salon)

makeup workshop @ WBLab by Jackie Shawn

Fun, Flirty and Fabulous in FIVE ~ morning makeup tips from Jackie Shawn

Monday, June 24 @ 7:00-8:30pm

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WAKE UP and MAKEUP.  Have your face ready before you've finished your coffee! Learn how to save time in the morning and ease into your day looking rested and bright. Allow celebrity Makeup artist Jackie Shawn to mentor you into being your own beauty pro round table style with 5 beauties just like you. You may not have a personal Glam Squad on speed dial but trust me this workshop will teach you the next best thing. Learn how to achieve a fabulous look, one that radiates authentically who you are in no time at all.

In 90 minutes learn and accomplish this.

1. How to prime your face for a flawless makeup application.  

2. What are 6 products needed to create a polished no makeup makeup look.

3. Experience Beauty Counter and other Clean Makeup brands.

Your WBLab bonus
Receive a WBLab goodie to try at home.

DATE: Monday, June 24, 2019

TIME: 7:00-8:30pm

COST: $70.00

LOCATION: WBLab - 9 Davies Avenue, Toronto ON

MAXIMUM: 6 beauties

WHOLISTIC BEAUTY LAB Inspiring others to take a wholistic approach to beauty JACKIE SHAWN is an acclaimed international editorial and celebrity makeup artist. She is the founder of Wholistic Beauty Lab and a certified aromatherapist. With 33 years in the beauty industry her proprietary blend of bespoke skincare and energy work is what she calls Vibrational Beauty.

discussion CANNIBAS & BEAUTY by Jackie Shawn

Now … this is interesting! This week the Canadian Arts & Fashion Awards organization celebrated CAFA WEEK 2019 with various fashion related events taking place around Toronto. One such event was ON A HIGH held May 28th - an evening of panel-led discussions by business leaders focused on exploring how the cannabis, fashion and beauty industries intersect and consequent current and future CBD trends. As the largest economy and second nation to legalize cannabis Canada leads this new business sector, a lifestyle force that will have a massive influence on numerous industry sectors.

My takeaway is how Cannabis, although in its  early stages, is fusing beauty and wellness by addressing solutions for these skin conditions - anti aging, acne, eczema and psoriasis. Look out for large cosmetic brands in the very near future promoting CBD in their products. Development is already underway!

I thank ON A HIGH moderator Donna Bishop for inviting me to this event. Donna is the host of podcast Fashion Talks, CBC Director of Programming for Canadian Arts and Fashion and founder of Green Beauty (2009) - Canada's first online boutique dedicated to natural skincare and cosmetics.

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Cannibas & Beauty announcement board with panel guests.

Cannibas & Beauty announcement board with panel guests.

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The Canadian Arts & Fashion Awards (CAFA) are an annual award ceremony to recognize and celebrate outstanding achievement and emerging talent in Canadianfashion. The awards were established to encourage the economic development of the Canadian fashion industry and endorse Canadian cultural sovereignty.

opening PORTRAITS of INNOVATION by Jackie Shawn

I recently did makeup and hair for acclaimed PORTRAITS OF INNOVATION honoree’s and then attended the opening night for the launch at MaRS on May 21st. Uber large scale images are on display at Pearson International Airport for the next two weeks.

Shot by famed Canadian photographer Christopher Wahl in collaboration with MaRS PORTRAITS OF INNOVATION is a photo series that profiles top tech entrepreneurs in Ontario. I was in stimulating company every day and fascinated by their stories of how they are shaping the way we live in the world through technology as they sat in my chair for makeup and hair for the photo shoot in studio.

It was wonderful to see the honoree’s again and their final portraits up close and personal at the opening. And, of course, in sync with the theme, the portraits were displayed virtually alongside in-depth video interviews. The buzz was electric.

Check out a few of the portraits on this quick video clip I took on opening night.

BYOBB workshop @ WBLab by Jackie Shawn

BYOBB ~ bring your own beauty bag ~ clean it up with Jackie Shawn

Monday, June 3 @ 7:00-8:30pm

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BYOBB ~ It’s inventory time to review, renew and discover Good, Better, Best beauty secrets for your best friend forever BB! Feel confident you’ve got the products and the right tools to make your beauty routine a breeze. Keep it simple sister. Dump, reveal and dive deep while laughing and lightening your BB round table style but with one-on-one attention too.

We’ll explore this on Monday, June 3.

1. What are lifestyle fits?

2. When is it time to eliminate?3. How to intro a green beauty product?

4. Where to regift your misfits?

5. Why professional brushes matter?

Your BB bonus
Take home a WBLab goodie AND we’ll talk about the 2019 PANTONE COLOR OF THE YEAR and how to wear it wonderfully for day and night. Leave feeling inspired, savvy, organized and accomplished.


DATE: Monday, June 3, 2019

TIME: 7:00-8:30pm

COST: $70.00

LOCATION: WBLab - 9 Davies Avenue, Toronto ON

MAXIMUM: 6 beauties


WHOLISTIC BEAUTY LAB Inspiring others to take a wholistic approach to beauty JACKIE SHAWN is an acclaimed international editorial and celebrity makeup artist. She is the founder of Wholistic Beauty Lab and a certified aromatherapist. With 33 years in the beauty industry her proprietary blend of bespoke skincare and energy work is what she calls Vibrational Beauty.

exhibit CANADIAN ICONS by Jackie Shawn

I get to collaborate on really cool projects and this one I share with you today is called the CANADIAN ICONS PROJECT. Conceived by esteemed filmmaker/photographer Don Dixon it was 10 years in the making and is now a success to celebrate!

Don has been photographing and interviewing most celebrated and noteworthy 'living icons' – 150 of them in acknowledgement of Canada's 150th birthday – generals, dancers, astronauts, politicians, athletes, scientists, activists, actors, poets and humanitarians. You can catch a selection of the photo's at IX Gallery in Toronto until May 31, 2019 before the exhibit moves on to its permanent home in the National Gallery in Ottawa.

Here is the beautiful portrait of Marie Heinen whom I’ve had the pleasure to work with many times and thus was honored to do her makeup for this momentous occasion. When working with clients of this nature very often there is little time so you need to be quick and flawless always. In this case, while I was doing her makeup the hair stylist was working on her at the same time!

Marie Heinen portrait - Canadian Icons/ photograph by Don Dixon

Marie Heinen portrait - Canadian Icons/ photograph by Don Dixon

Heinen hangs in the company of David Mirvish, Margaret Atwood, Christopher Plummer, Lt.-Gen. Roméo Dallaire, Kim Campbell, Anne Murray, Moses Znaimer, Karen Kain, Roberta Bondar, Atom Egoyan, Perry Bellegarde, Adrienne Clarkson, Donovan Bailey, Measha Brueggergosman, Jeanne Beker and Loyd Robertson to name but a few. When I actually went through the entire list I was delighted to discover that I've had the pleasure to work with many of these esteemed individuals on other projects over the years. So good.

regulation CLEANER COSMETICS by Jackie Shawn

The CLEAN BEAUTY MOVEMENT continues to make headines in the USA as lawmakers press for a Personal Care Product Safety Act.

US Senator decries "poisons" as unregulated chemicals in cosmetics draw scrutiny. As lawmakers press for a Personal Care Product Safety Act, some companies are vowing never to use certain potentially dangerous chemicals found in everyday beauty products.

Find out more in this CBS NEWS morning feed. Click on the image below.

experience BEAUTYCOUNTER by Jackie Shawn

Beautycounter is a clean beauty makeup and skincare line that was the most googled cosmetic company in 2018.

I am always on the lookout for cosmetics that I can recommend to clients but, before I suggest, I always try them out first. Throughout my 33 years in the beauty industry as an international editorial and celebrity makeup artist, trust me, I’ve used many products and so when trying out new collections I use my expert knowledge to compare them to other products I know well and use a lot successfully on many skin types. Having said that, I welcome Beautycounter to those brands who have passed the bar and send a big shout-out to JANE GILL PR firm (Goop and Beautycounter representative) for sending me some products to experience. 

Beautycounter a company whose motto is Formulate-Advocate-Educate, their mission is to get safer beauty products into the hands of everyone. As agents of change they have eliminated 1500 questionable ingredients in their formulations whilst advocating for stricter ingredient guidelines and regulations in the beauty industry. They also care about the environment by manufacturing with a lighter footprint through sustainable ingredient sourcing and recyclable packaging. Who doesn’t want that? 

Check out the ‘JOIN THE MOVEMENT’ text link on the back of one of their lipsticks. You too can get involved in a much larger industry story by being an advocate for cleaner beauty products.

Beautycounter products. Check out the ‘JOIN THE MOVEMENT’ text link on the back of one of their lipsticks.

Beautycounter products. Check out the ‘JOIN THE MOVEMENT’ text link on the back of one of their lipsticks.